Blog
How the platform works and why it is built this way — verification, the rating maths, fake-review detection, and what a business should be able to expect from a review platform.
- 3 min readfor consumershow reviews work
Are Google reviews trustworthy?
Google holds more reviews than everyone else combined, which is both the reason to use them and the reason to be careful.
Read - 3 min readfor consumershow reviews work
How to read a star rating properly
The headline number is the least informative thing on a review profile. Seven quick checks that tell you far more, and take less than a minute.
Read - 3 min readfor consumersmoderation
Why was my review removed, and how do I appeal?
Reviews are removed for a short list of published reasons, and being negative isn't one of them. Here is what those reasons are, why a review might not appear straight away, and how to appeal.
Read - 3 min readhow reviews workverification
Verified vs unverified reviews: what a badge actually proves
A verified badge feels like a guarantee. On most platforms it establishes something much narrower, and the gap between what it proves and what readers assume is where the trouble lives.
Read - 3 min readfake reviewscompliance
Fake reviews and UK law: what changed in April 2025
Fake reviews used to sit in a grey area of UK consumer law. Since 6 April 2025 they are explicitly banned, and the regulator can fine businesses directly. Here is what changed.
Read - 3 min readhow reviews workfor consumers
What is the Evidence Score, and why is it separate from the rating?
Every Vouch Rate profile shows two numbers. The rating tells you what customers said; the Evidence Score tells you how much weight that rating can bear. Here is how it works.
Read - 3 min readfor consumersmoderation
Can a business delete a review you left?
The short answer is no. The longer answer is that businesses have several routes to getting a review taken down anyway, and it is worth knowing which ones work.
Read - 3 min readfake reviewsfor consumers
How to spot a fake review: nine signals that actually work
Most advice about spotting fake reviews is folklore. Here are the signals that hold up, the ones that do not, and why the pattern matters more than any single review.
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