Pricing

You pay for collecting reviews and understanding them. You never pay for a different moderation outcome — the list at the bottom of this page is not available at any price, and is not negotiable for enterprise customers either.

Free

£0forever

Claim your profile, reply to every review, collect a modest number by hand.

Public profile
25 invitations a month
Unlimited public replies
Basic widget
Basic analytics

Starter

£39per month

Automated collection for a single location.

250 invitations a month
Automated invitations
Email campaigns
All widgets
CSV customer import
Custom branding on emails

Professional

£119per month

Verified purchases, AI analysis and the integrations that produce them.

1,500 invitations a month
WooCommerce & Shopify
SMS invitations
Verified-purchase badges
Sentiment & topic analysis
Competitor tracking
API access
NPS and CSAT surveys

Business

£399per month

Multiple locations, deeper analysis, team controls.

10,000 invitations a month
Multiple locations & branch analytics
Employee-level analytics
Advanced fraud reporting
Webhooks & custom reports
SSO
Priority support

Not on any plan, at any price

Removing, hiding or reordering a review
Raising your rating, or lowering a competitor's
Inviting only customers predicted to be happy
Suppressing a review while a dispute is open
Priority in search results or category listings

If a competitor offers you any of these, what they are selling you is a rating that misrepresents your business to your customers — and, in most jurisdictions, a regulatory problem.

Enterprise and agencies

Unlimited locations, SAML and SCIM, custom retention periods, a data-warehouse export, private integrations and a named contact. Agencies get white-label reporting, a custom domain and consolidated billing across every client they manage.