Pricing
You pay for collecting reviews and understanding them. You never pay for a different moderation outcome — the list at the bottom of this page is not available at any price, and is not negotiable for enterprise customers either.
Free
£0forever
Claim your profile, reply to every review, collect a modest number by hand.
- Public profile and unlimited replies
- 25 invitations a month
- Verified Experience badges
- Star rating and trust badge widgets
- Rating and review analytics
Starter
£39per month
Campaigns and reminders for a single location.
- 250 invitations a month
- Everything in Free
- Email campaigns with scheduled sends and reminders
- CSV customer import
- Your colour, logo and wording on invitations
- All seven widget designs
Professional
£119per month
Store integrations that confirm purchases, and the insight to act on reviews.
- 1,500 invitations a month
- Everything in Starter
- WooCommerce and Shopify
- API access · 600 requests a minute
- Competitor tracking · up to 5
- Sentiment and topic analysis
Business
£399per month
Multiple branches, staff-level insight and your own systems.
- 10,000 invitations a month
- Everything in Professional
- Multiple locations and branch analytics
- Employee-level analytics
- Custom reports and CSV export
- Webhooks · API at 3,000 requests a minute
- Competitor tracking · up to 20
- Priority support
Every plan, Free included, gets the same moderation, the same rating method and the same verification badges. A Verified Experience badge comes from evidence — an order reference you supply on any plan, or a store connection on Professional — never from what you pay.
Not on any plan, at any price
- Removing, hiding or reordering a review
- Raising your rating, or lowering a competitor's
- Inviting only customers predicted to be happy
- Suppressing a review while a dispute is open
- Priority in search results or category listings
If a competitor offers you any of these, what they are selling you is a rating that misrepresents your business to your customers — and, in most jurisdictions, a regulatory problem.