How we verify reviews
“Verified” is a claim, and a claim needs to say what it covers. Every review here sits at one of six levels, and every level above the first is backed by a recorded event you can inspect from the review itself.
This reviewer has not confirmed a transaction with this business.
The reviewer confirmed ownership of their email address.
The business supplied a record matching this reviewer before the review was written. It rests on the business's own record-keeping.
We confirmed the dealing directly with the business's connected system, not from the business's own claim.
The reviewer completed identity verification in addition to a confirmed dealing.
Several independent signals — a confirmed order, a verified identity and a matching delivery record — agree.
The distinction that matters most
There is a real difference between “the business says this person was a customer” and “the business's sales system confirmed this order”. The first is level 2; the second is level 3. Most platforms collapse both into one badge. We do not, because the two are not equally trustworthy and collapsing them is what lets a business manufacture a customer list.
What a badge does not mean
- It does not mean we agree with the review, or judge it accurate.
- It does not mean the reviewer is more credible in general.
- It does not affect whether the review is published — unverified criticism is published too.
Privacy
Verification works on hashed identifiers. Matching a review to an order does not publish the order, the amount, the reviewer's email address or their address, and a business cannot use a review to learn which of its customers wrote it beyond what the reviewer chose to show.