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Claim your business

Claiming a profile gives you the tools — invitations, replies, analytics, widgets. It does not give you control over what your customers have written, and it never will. Here is exactly what a subscription does and does not buy.

Sign in first

So we know who to attach the profile to. It takes a moment.

Is your business already listed?

Customers can review a business before it joins, so a profile may already exist. Claim it rather than creating a second one — duplicates split a reputation in half.

Or add your business

A new profile starts with no reviews and an Evidence Score of zero, exactly like any other. You earn both by collecting verified experiences.

By creating a profile you agree to invite every eligible customer rather than a selected group, to disclose any incentive you offer, and never to condition anything on the rating a customer gives.

Verifying ownership is a separate step

Claiming attaches the profile to your account. The verified badge comes only after you prove control of the domain or company — a DNS record, a meta tag, or a Companies House match. You can do that from your dashboard settings once the profile exists.

From the blog

How the platform works, and why it is built this way.

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