Blog
How the platform works and why it is built this way — verification, the rating maths, fake-review detection, and what a business should be able to expect from a review platform.
- 3 min readfor businessescompliance
Review gating: asking only your happy customers
Screening customers before deciding who gets asked for a review is common, quietly built into a lot of software, and increasingly a legal problem rather than a grey area.
Read - 3 min readfor businessesresponding to reviews
What is a good review response rate?
Most businesses measure the wrong number. Your overall reply rate can look excellent while you ignore every complaint you receive.
Read - 3 min readfor businessescollecting reviews
How to ask customers for reviews (without breaking the rules)
Most businesses ask too late, too vaguely, and only the customers they expect to be happy. The last of those is the one that will get you in trouble.
Read - 4 min readfor businessesresponding to reviews
How to respond to a negative review (with four worked examples)
Your reply is not written for the person complaining. It is written for the hundreds of people who will read the complaint later while deciding whether to buy.
Read - 3 min readfake reviewscompliance
Fake reviews and UK law: what changed in April 2025
Fake reviews used to sit in a grey area of UK consumer law. Since 6 April 2025 they are explicitly banned, and the regulator can fine businesses directly. Here is what changed.
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3 min readfor businessescomparisonTrustpilot alternatives for UK businesses: what to compare
We are one of the alternatives, so read this accordingly. What follows is the comparison we would want made if we were choosing.
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