From the blog
How the platform works, and why it is built this way.
3 min read
Review gating: asking only your happy customers
Screening customers before deciding who gets asked for a review is common, quietly built into a lot of software, and increasingly a legal problem rather than a grey area.
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Are Google reviews trustworthy?
Google holds more reviews than everyone else combined, which is both the reason to use them and the reason to be careful.
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How to read a star rating properly
The headline number is the least informative thing on a review profile. Seven quick checks that tell you far more, and take less than a minute.
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