How the Trust Score works

A rating tells you what customers said. The Trust Score tells you how much weight that rating can bear. They are separate numbers because they answer separate questions, and collapsing them would hide the more useful one.

The Trust Score is not a quality score

A business can hold a 4.7 rating and a Trust Score of 72 — the reviews are glowing, but few are tied to a confirmed transaction. Equally, a business with genuine, well-evidenced one-star reviews will score highly here. The evidence is strong; it simply says something unflattering. Nothing about whether reviews are positive or negative enters this calculation.

What goes into it

Component	Max	What it measures
Verified experiences	35	What share of reviews are tied to a real dealing, weighted so that experiences confirmed by a connected sales system count for more than ones the business simply told us about.
Review authenticity	25	The average authenticity score our fraud checks assigned to this profile's reviews. Signal types are published; weights are not.
Pattern integrity	15	Reduced by confirmed inauthentic reviews, by reviews arriving in a spike rather than a stream, and by disputes the business raised that moderators rejected.
Business identity	10	Whether the business has proved it controls the domain or company it claims to be.
Accountability	10	How often the business replies publicly. This measures engagement, not agreement — a robust reply to a critical review earns exactly as much as a gracious one.
Track record	5	How long and how steadily this profile has accumulated reviews. A long history is harder to fabricate than a short one.

The bands

Exceptional evidence
Almost every review here is tied to a transaction we confirmed independently.
Strong evidence
Most reviews are tied to a confirmed customer relationship.
Reasonable evidence
A meaningful share of reviews are verified, but many are not.
Limited evidence
Few reviews here are tied to a confirmed transaction. Read them with that in mind.
Not enough evidence yet
There is too little verified history to say much either way.

What cannot change it

Paying us. No subscription tier moves this number.
Advertising with us.
Asking. There is no appeal against a Trust Score, only against the moderation decisions that feed it.
Having a high rating. That is the whole point of publishing it separately.

The way to raise it is to connect your sales system so that experiences can be confirmed independently, verify your business identity, and reply to your customers. All three are things you do, not things you buy.